If heats not your thing, no worries try our “Not Spicy” Pro Edition Rub. Same great roller coaster ride of flavor, starting out sweet, rolling to a unique combination of herbs and ending with a tang. Made with all the treat and no heat. Contains no artificial colors or flavors. GMOs FREE (Contains; Cane Sugar, Kosher Sea Salt, Paprika, Garlic Poweder, Onion Powder, Pepper, Spices and herbs)